Online Restaurant Marketing Study
A joint research project carried out by the National Restaurant Association and LivingSocial provides some very interesting insight into how restaurants use online marketing methods, and how they are perceived by consumers.
The study was conducted in February 2012 via online (1,064) and telephone (425) surveys, sampling adults living in private households in the USA. You can download the full study here, including how restaurants use online marketing techniques.
After analyzing the results of the study, we found some really useful statistics that provide insight into the workings of the consumer, which we’d like to summarize below:
Read MoreNew Study on Mobile Users and Restaurant Websites
A new study has been released that examines the way people in the US visit restaurant websites through their mobile devices, and how they interact with them. You can find the details of the study here, but we’ve included an interesting infographic created by Telmetrics.
Please take some time to study the graphic, as well as read the written study analysis, as it provides new proof on the importance of mobile optimization of restaurant websites, with the main takeaways being:
Read MoreOnline Marketing Guide for Restaurants & Bars
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