Online Restaurant Marketing Study
A joint research project carried out by the National Restaurant Association and LivingSocial provides some very interesting insight into how restaurants use online marketing methods, and how they are perceived by consumers.
The study was conducted in February 2012 via online (1,064) and telephone (425) surveys, sampling adults living in private households in the USA. You can download the full study here, including how restaurants use online marketing techniques.
After analyzing the results of the study, we found some really useful statistics that provide insight into the workings of the consumer, which we’d like to summarize below:
Read MoreOnline Marketing Guide for Restaurants & Bars
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